Accessibility Matters

Accessibility offers new market opportunities for businesses. For example, greater accessibility can bring up to $1.6 billion in new spending for our tourism sector and up to $9.6 billion for our retail sector.

The Government of Ontario enacted the Accessibility for Ontarians with Disabilities Act in 2005. This act lays the framework for the development of province-wide mandatory standards on accessibility in five key areas of daily life:

·       Customer Service

·       Employment

·       Information & Communication

·       Transportation

·       Design of Public Spaces

The government is actively promoting the values of accessibility to its extensive membership and the marketing community at large. Through a variety of communications channels and events, ADO (Accessibility Directorate of Ontario)  engages and educates members of the marketing community on the AODA regulations and the benefits of incorporating accessibility into marketing strategies. The priorities are: (1) to promote understanding and compliance with the 'accessible websites' and the 'filing of compliance reports' requirements, and (2) to communicate the value of accessibility and help businesses realize the economic advantages that accessibility can offer. 

What attitudes have changed to help include people with disabilities be more inclusive?

If you are interested in learning more about Accessibility for Ontarians with Disabilities Act (AODA) or how to make accessibility a natural part of your business through the application of Corporate Social Responsibility, please contact Sandra Broekhof @ 416-579-1035 or sandra_broekhof@sympatico.ca